• Market Research
  • Data Services
  • Web Site Design
  • Internet Data Exchange
  • Data Mining

Commercial Print & Design

With a history in commercial print spanning three centuries we offer a comprehensive and complete printing service from start to finish. This could be as a stand alone service in all traditional areas of print, or as part of an integrated package of printing for data capture. Our service includes:

  • full design or help with your own design concept
  • extensive reprographic and desktop publishing facilities
  • sheet fed and web offset print
  • digital and on-demand print
  • very short runs to massive volume printing
  • high quality full colour to simple black and white printing
  • in-house binding and finishing
  • a nationwide delivery service


  • promotional, very high quality full colour printing
  • brochure printing
  • publishing
  • books and booklet printing
  • high volume magazine and catalogue printing
  • low volume specialist magazine printing
  • business stationary on any scale, from business cards to letterheads
  • manuals
  • annual reports
  • packaging
  • printed envelopes
  • point of sale
  • forms, questionnaires and document production
  • business forms
  • direct mail
  • a full print management service
1-3 William Street
Sunderland SR1 1UL
Tel: 0191 567 4727
Fax: 0191 514 4221

Please contact us for an informal discussion. We can help you to identify your project needs. We offer a holistic planning service and will ensure you are fully informed of the most cost effective methods for achieving the quality you require.

Our account director can develop your marketing strategy in order to ensure you have a full online presence and publicity materials which will grow with your company ensuring you maximise your return on investment.


Marketing & Market Research

Marketing is about effective communication. We have a highly skilled team of people to communicate your business objectives to your target audience using leading edge technology, including the Internet. We offer full consultancy and can develop and implement an effective and integrated marketing strategy for you. The services offered include:

  • planning and execution of a campaign
  • market research
  • creative thinking
  • image/brand development and promotion
  • development of two way interaction with your customers
  • public relations
  • internet presence and viral marketing
  • social media marketing
  • metrics and analysis

We can provide an integrated solution for your individual needs.

1-3 William Street
Sunderland SR1 1UL
Tel: 0191 567 4727
Fax: 0191 514 4221

Data Services

Our integrated or stand alone services provide customers with the ability to manage the asset of information and knowledge by putting it into a digital format. This allows extremely high accuracy, reliability, flexibility, efficiency, control and productivity, whatever your business, research or activity. The services offered include:

1-3 William Street
Sunderland SR1 1UL
Tel: 0191 567 4727
Fax: 0191 514 4221

Knowledge management is the ability to successfully store, process, and formulate knowledge. To succeed in today's sophisticated world you must have knowledge, but crucially, you must also be able to harness it in order to make critical decisions. In this era where information is prolific and overwhelming, the winners are going to be those who can store, process, and formulate knowledge from the chaos, operate upon it, and share it within their organisation. attey-group, in partnership with the North of England's leading Universities, assist our customers in achieving this goal. We offer consultancy on where to start; capturing of the required data; storage, management and publication of the information itself; and full analysis and interpretation as required.

Full project management and logistics capabilities are offered to our customers. Great attention to detail is taken in establishing your project aims, and care taken to fully achieve them. Reliable collection and/or receipt of documents, total security and efficient document handling and preparation are required before data entry can begin. We have our own extensive handling depot, logistics centre and storage facility where huge volumes of documents are carefully logged, checked and sorted on arrival, bar code labelled for accurate tracking, and any necessary preparation is carried out. This is a labour intensive activity that without experience and due care and attention is prone to errors. We have expert, experienced staff and well established procedures for implementing these activities with zero errors, and a highly polished bar code tracking system, developed by the University of Newcastle, to facilitate urgent retrievals or provide instant or even stream fed progress reports. At the end of a project we can either store the paper documents for you, coded for easy retrieval of individual items, return them to you or securely destroy them.

Data Entry and Data Capture by Forms Processing are offered as a bureau service, always using the most appropriate method to achieve speed, accuracy and cost efficiency in the data extraction, and ease of form completion where collection of information is to be forms based. Data can be collected from paper, fax or the Internet.

Well-designed and accurately printed forms are essential in successful data entry by forms processing, with automated OMR, OCR and ICR recognition technology and/or a 'key from image' process. In association with our University partners we have an outstanding team dedicated to specialist form design and a history of high quality printing that spans three centuries.

Using the latest design software and a combination of aesthetic skill and technical knowledge, we can re-design your existing forms to incorporate special features, such as black tests, white tests and skew marks so that they are always read correctly in OMR or OCR data entry, or we can develop new forms specifically tailored to your needs, including the formulation and drafting of questions when required.

Optical Mark Reading (OMR) is a process whereby marks made on a paper form, such as in tick boxes on a questionnaire or lottery card, are read by optical scanning. The information represented by those marks is entered into a computer as data at incredible speed. The forms are simple to complete and have a variety of uses, such as claims forms, market research and public opinion polls and forms to gather patient information for medical use or conducting national tests in schools.

Optical Character Recognition (OCR) goes beyond simple mark reading. Paper forms and documents are optically scanned and the software 'reads' the printed words, again turning them into data at incredible speed. In this way the technology allows full text capture and extracts typed, hand written, and bar code information, and can also work together with OMR to collect combined tick box and text information from a single form. Built in validation and verification on customer defined rules and confidence limits ensure extremely high accuracy.

Intelligent Character Recognition (ICR) is also used to facilitate greater accuracy in extracting hand written information from a form. ICR uses neural network software which recognises patterns and can accept images as the raw input. It is not rules based, and it's learning aspects allow 'interactive verification' where the manual correction of a recognition error several times leads to the software continuing to correct similar errors.

Manual keying, despite the above revolutions in technology, still has an important roll to play. Through our partnership with the University of Newcastle, we are a major provider of this service, and we have a very large resource of skilled personnel to physically key information into computers with great speed and accuracy. There are many areas where this service is more appropriate than optical scanning, for example where low quality handwriting must be entered such as that of young children in national school tests, busy doctors on patient medical records, or different styles of many individuals in libraries or banks of record cards. It is also useful where other complications exist, such as a need to enter mathematical formulae or equations, and we have developed special interfaces for such areas. Also, documents themselves may be too fragile or of many varying sizes, ruling out batch scanning, and manual keying may offer the most cost effective solution if a digitally archived image is not required.

Once entered, sophisticated validation and verification of the data, developed and implemented by the University of Newcastle, ensures it is of extremely high accuracy. This is done as a standard procedure for manually keyed data, and as a belt and braces addition for optically scanned data where the process is already inherent in the software.

Data is finally fed back to our customers in the most useful format for them, through either batch or constant transfer to their target system, and with full tracking records available electronically at any time.

Analysis and interpretation of results are also offered, drawing on the expertise of our University partners. This can then be presented in any form of report that a customer may require, including publication on the Internet. Data Mining, through our expertise in Adaptive Systems, is also available to maximise the value that we can extract from the analysis of your data.

Data archiving and storage are offered in various forms, with full indexation of digital images for easy retrieval, and we can then develop and implement a fully integrated storage and data management strategy. Services available are:

Page Image Capture and Full Text Retrieval can be implemented where high volumes of paper documents need to be captured and managed and text retrieval is vital. Documents are scanned and stored as indexed page images. These images are then passed through a recognition engine to read all the text on all the pages. Text is then cleaned up to rid any inaccuracy in the recognition (typically 1-10%, depending on quality of the original text) and loaded into a full text engine. Here it can be edited or re-formatted as required, but most importantly the full text of the documents can be searched for relevant information and then page images retrieved to read or print out.

Acrobat Capture - Intelligent Page Capture - might be considered by customers who hold the bulk of their documents in digital format with a need to convert some paper documents into the same format. It is also ideal for publishers who wish to capture static pages and deliver them on CD ROM or across the Internet. Acrobat is a universal document viewer that allows digital documents to be automatically converted into page format and read. In addition to text recognition it recognises the fonts and the layout of the document so it preserves columns, paragraphs, graphic sections, etc.

Intelligent Document Capture, Markup and Publication are available by scanning paper documents to digitise them, then the page images are divided into zones containing text or graphic elements. The text is read and verified and edited, and the graphic elements are tagged and linked to the text. The data is then exported to a word processing or DTP package and formatted and/or marked up as required. This mark up can be to HTML for publication on the Internet.

FbI (film-based imaging), or Microfilm as it is often known, is still a valid medium for long term document and data storage where wide access, for example over the Internet, is not required. It has a readable life of up to 500 years, is technology proof and has fantastic archival capability. There is no need for periodic migration when software is upgraded, though the option for digitising the file is always open, and it eliminates the need for major hardware investment or operator training.

storageStorage Management is also available to our customers. There is a whole range of data storage systems available, and this can cause great confusion. While it is reasonable to expect modern operating systems to take care of all of the management issues which arise from the existence of optical disks, CD-ROM, magneto-optical disks, magnetic disks, magnetic tapes, optical tapes, jukeboxes and the myriad of other devices and technologies available, with new ones being developed every day, this is not the case. We have therefore developed various tools and strategies to deal with this situation.

Web Site Design and E-Commerce

Web Site design, construction and hosting and complete E-Commerce solutions are available from attey-group as part of our integrated communications portfolio of services. Web Sites can be created using the Internet, Extranet and Intranet to provide simple presentation to fully integrated E-Commerce solutions for customers of any size, right up to global, billion dollar companies and international organisations.

  • presentation - on-line brochures/reports to strengthen your corporate image, raise brand awareness and impart information such as news, annual reports, etc.
  • interaction with your clients - decision tree navigation, e-mail subscriptions, feedback of client needs, market research and opinion polls, on-line questionnaires and voting mechanisms.
  • representation - from an integrated funnel into your existing sales system up to full on-line product or service purchasing.

We provide initial consultation to establish customer aims and build a site to fulfil them. Our highly talented and creative designers work closely with our web architects, analysts and interface designers to ensure practical functionality and easy navigation through your site as well as high visual appeal.

We also work closely with you or your agency to ensure consistency with your non-web marketing strategies, or we can develop non-web strategies for you to integrate with your web marketing campaign.

Additionally, our systems integration procedures will ensure that the E-Commerce solutions we develop for you will work with any non internet systems you might already have in place.

Once launched, a site should never be static, and we have easy mechanisms to either update it for you or allow easy editing by you as often as required.

1-3 William Street
Sunderland SR1 1UL
Tel: 0191 567 4727
Fax: 0191 514 4221

Electronic Information and Internet Data Exchange

Electronic Information Exchange is a leading edge initiative offered to our customers through our partnerships with the North of England's leading Universities. Developed out of CITE (Construction Industry Trading Electronically) research, we can now apply it to any commercial activity or other application that requires the transfer of information. It incorporates total security methodology, removing any worries about the security of data during transfer, and it eliminates the time, effort and cost of constantly re-keying the same information - one of the greatest follies of the computer age.

  • internet data exchange is available with Extensible Markup Language (XML) providing a global information platform with seamless application interfacing.
  • electronic tendering allows the exchange of large quantities of repetitive information that needs to be transferred during the tendering stage of a contract, and is fully compliant with E.U. procurement law throughout Europe.
  • electronic supply chains can be established. Collaborative electronic data exchange allows a single bar code on a despatch note to provide a flexible link between ordering, delivery and payment information.
  • project information exchange uses a single data exchange format to convey multiple document types, such as Site Instructions, Day Works, Technical Queries and Variation Orders. This equates to accuracy, timeliness and an ability to quickly cross reference to other correspondence to prevent errors, unnecessary disputes and consequential delay.
1-3 William Street
Sunderland SR1 1UL
Tel: 0191 567 4727
Fax: 0191 514 4221

Adaptive Systems and Data Mining

In today's competitive environment organisations are collecting data in order to understand their clients, marketplace and methods of operation to solve problems and address issues. Through specialist research into and the development of intelligent systems- computer programmes with learning or reasoning capabilities- advanced computing techniques can now solve problems that traditional ones find too difficult.

One of the applications of Intelligent and Adaptive systems that we now offer as a service is Data Mining. It can be defined as a process of automatically seeking out previously unknown, potentially useful and interesting knowledge form large data sources. Data mining is a problem solving methodology that finds interesting patterns and regularities that exist in a set of data. The groundbreaking work conducted in this field by our University partner has been recognised at a national and international level. Work done has been published in leading international journals such as Neural Computing and Applications, Journal of Evolutionary Computation, Neural Computing Surveys, IJCNN, ICANN and IJCAI.



Data mining has been successfully applied in several areas:
Marketing- Customer profiling, prediction of future trends and targeting specific customers for products.
Finance and Banking- Forecasting markets.
Insurance and credit card companies- Fraud detection
Healthcare- Weeding out unproductive treatments and predicting response rates to treatments.
Pharmaceutical Industry- Discovering new compounds.
Web-Mining- using information to asses site structures to identify, catalogue and target behaviour and spending patterns of individuals.

Data mining is not limited to a certain industry, every day a new application is found and groundbreaking discoveries are produced constantly.

If you are interested we can conduct some exploratory analysis using the most appropriate data mining techniques, and on this basis we would start with a free consultation to further explore the potential of an intelligent application for you. This could be anything from just a piece of software that you could integrate and use yourself up to a full analysis service.

The full process requires your input and we will consult you on every step. If you would like this consultation and you then decide that there might be something in it, we could then arrange a technical feasibility study to explore the potential benefits. It is envisaged that this would take about 10 days to complete at a cost that we could discuss if you are interested, but the initial stage is FREE!

1-3 William Street
Sunderland SR1 1UL
Tel: 0191 567 4727
Fax: 0191 514 4221